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CPAHK Webinar Highlights Digital Marketing's Impact on Beauty and Cosmetics Industry

Hong Kong – On December 19, 2024, the Cosmetic & Perfumery Association of Hong Kong (CPAHK) hosted a successful webinar that attracted over 20 merchants from the beauty and cosmetics sector. The session focused on the pivotal role of digital marketing in facilitating digital transformation for small-to-medium enterprises (SMEs) in Hong Kong. About Digital Transformation Support Pilot Program, DTSPP The webinar emphasized critical areas such as e-commerce, website marketing, and digital advertising, providing valuable insights into how these elements can enhance business operations and customer engagement. Participants were introduced to the Digital Transformation Support Pilot Programme (DTSPP), an initiative by HK Cyberport designed to assist SMEs in adopting ready-to-use digital solutions. This program features a 1:1 matching funding scheme, allowing participants to receive financial support to improve their operational efficiency and competitiveness within the industry. ...

20 December, 2024 · 2 min · 236 words · Gladys Yip
Engaging Insights on Video Digital Marketing: A Talk at HKPOLYU SPEED in Dec 2019

Engaging Insights on Video Digital Marketing: A Talk at HKPOLYU SPEED in Dec 2019

In December 2019, I had the opportunity to deliver a 60-minute talk at HKPOLYU SPEED, focusing on the impact of vidoe marketing in digital marketing. The audience comprised part-time diploma students enrolled in digital marketing modules, totaling up to 50 participants. ...

30 December, 2019 · 1 min · 86 words · Gladys Yip