Online Marketing

Hong Kong – On December 19, 2024, the Cosmetic & Perfumery Association of Hong Kong (CPAHK) hosted a successful webinar that attracted over 20 merchants from the beauty and cosmetics sector. The session focused on the pivotal role of digital marketing in facilitating digital transformation for small-to-medium enterprises (SMEs) in Hong Kong. About Digital Transformation Support Pilot Program, DTSPP The webinar emphasized critical areas such as e-commerce, website marketing, and digital advertising, providing valuable insights into how these elements can enhance business operations and customer engagement....

In December 2019, I had the opportunity to deliver a 60-minute talk at HKPOLYU SPEED, focusing on the impact of vidoe marketing in digital marketing. The audience comprised part-time diploma students enrolled in digital marketing modules, totaling up to 50 participants. I would like to extend my gratitude to Emily and Dr. Ken Fong for their kind invitation, which facilitated this engaging session. The discussion that followed was both insightful and positive, allowing for a fruitful exchange of ideas on leveraging video in digital marketing strategies....