Digital Marketing

Hong Kong – On December 19, 2024, the Cosmetic & Perfumery Association of Hong Kong (CPAHK) hosted a successful webinar that attracted over 20 merchants from the beauty and cosmetics sector. The session focused on the pivotal role of digital marketing in facilitating digital transformation for small-to-medium enterprises (SMEs) in Hong Kong. About Digital Transformation Support Pilot Program, DTSPP The webinar emphasized critical areas such as e-commerce, website marketing, and digital advertising, providing valuable insights into how these elements can enhance business operations and customer engagement....

With the ever-evolving digital landscape, choosing the right Content Management System (CMS) is crucial. In 2024, there are numerous options available, each with unique benefits tailored to different needs. Here’s a comprehensive guide to help you identify your objectives, estimate your budget, and choose the best CMS for your project. Identify Your Objectives Before diving into the technical aspects, it’s essential to clarify what your website will be used for. Consider the following questions:...

In December 2019, I had the opportunity to deliver a 60-minute talk at HKPOLYU SPEED, focusing on the impact of vidoe marketing in digital marketing. The audience comprised part-time diploma students enrolled in digital marketing modules, totaling up to 50 participants. I would like to extend my gratitude to Emily and Dr. Ken Fong for their kind invitation, which facilitated this engaging session. The discussion that followed was both insightful and positive, allowing for a fruitful exchange of ideas on leveraging video in digital marketing strategies....

Date: February 2019 Location: Section 4 of the MacLehose Trail Organizer: The Green Earth Collaborators: Taiwan Thousand Miles Trail Association Project Overview: The hiking trails in Hong Kong are frequently used, especially during cross-country races or large hiking events, where hundreds or even thousands of participants can cause significant wear on the paths. This event focused on Section 4 of the MacLehose Trail, where erosion has widened the trail due to soil loss....