On 21 November 2024, the School of Science at HKUST organized a seminar aimed at preparing students for careers in the digital marketing industry, with a particular emphasis on the importance of sales skills. Over 20 undergraduate students participated, engaging in discussions about the essential skills required for success in digital marketing and sales. The event underscored the significance of integrating sales expertise with digital marketing knowledge as a key factor for career advancement in this dynamic field. The seminar was designed to provide students with practical insights and strategies to effectively navigate their future careers.

HKUST School of Science Career Workshop about digital marketing and personal branding building

Guest Speakers

Samson Ho

Samson, a seasoned headhunter, shared invaluable job hunting skills and offered guidance on how to optimize LinkedIn profiles to highlight candidates’ talents effectively, and how to improve your CVs to increase successful rate for being interviewed by potential employers.

Samson Ho, a seasoned headhunter sharing his insight and skills about job seeking nowadays. Candidates should think further to differentiate skill sets and attributes.

Tony Tsui

Tony is an experienced digital marketer specializing in the Southeast Asian market. With a decade of experience in social media and website marketing, he provided insights on leveraging social media to enhance skills and attributes. Additionally, Tony introduced innovative tools that can forecast future trends based on search keywords and queries, aiding in career planning and strategy formulation.

Tony shared recent digital trends and how to use social media to expand your possibilities of job seeking.

Key Takeaways

  1. Importance of Sales Skills: The integration of sales skills is crucial for success in digital marketing roles.
  2. Networking Opportunities: Engaging with industry professionals can provide insights into career paths and job opportunities.
  3. Practical Tools: Utilizing social media and predictive tools can significantly enhance career planning efforts.

This seminar exemplified HKUST’s commitment to equipping students with the necessary skills and knowledge to thrive in the competitive digital landscape.

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