Client Overview
- Client: DotDot Asia Limited
- Industry: Supplement Retail and E-Commerce
- Location: Hong Kong
Project Brief
To create a series of automated email campaigns by Omnisend to entertain with different groups of customers. Trying to upsell and activate old customers by using Email Marketing.
What I Did
Create automated email campaigns on Omnisend to engage with the email subscribers, based on their needs, viewing history and habits and incoming source channels.
Results
The Automated Email Marketing Campaign accounted for 10% of the monthly sales figures in the online store, making it the most profitable sales channel with the highest Return on Ad Spend (ROAS) compared to Google Ads and Meta Ads.